The reason most people feel so frustrated, unsettled, and anxious is because they were meant for more and deep down inside... they KNOW it."

~ Lucky Read

Who is Lucky Read?

I suppose that could depend on who you asked, and when you asked them. At times he has been on top of the world and loving life to the fullest, and at others he has been drug through the dirt, deceived, betrayed and left for dead. The stories of pain and injustice are nearly as long as his list of accomplishments. But in the end, he’s a believer.

If there is one other quality that has helped to raise him above every challenge, it is his innate ability to accept complete responsibility. With every setback he saw an

opportunity for change and growth. In the process he had learned the keys to success and will tell you they are the exact opposite of everything we have been taught by society and the media, and once we understand and apply them, we meet life with a new confidence, enthusiasm and renewed faith.

Lucky started his professional life in Show Biz. At age of eighteen he began working with (then) local Hollywood bands such as Joshua, DuBrow aka Quiet Riot, Motley Crue, Rat, and many others. He also drove limousine for Georgia Frontiere, the owner of the Los Angeles Rams football team. He soon got his class A chauffeur’s license and began driving 18 wheeler's hauling band gear and equipment while touring around the country for various artists on US and Canadian tours.

While on the road, rather than chatting it up on the CB radio or listening to the stereo as most do, Lucky submerged himself into self-help audio programs and personal development. After several years Lucky made the crossover into driving Entertainer Coaches, moving him even closer to the personal lives of many of the artists, bands and crews he worked with. It has often been joked about, that driving a tour bus is 20% driving and the remaining time being that of a housekeeper, sounding board, psychiatrist, mother, and priest. Lucky ads “if it were only a joke”. More and more Lucky was becoming a source of counsel for many who were living the fast-paced life of sex, drugs and rock and roll. This was the beginning of what would eventually become a life coaching quest.

In 2009 Lucky began writing, along with help from family member and lifelong friend Duane Kottmann. Their intention was to increase the level of competence of new blood wanting to get into the business and reduce the level of incompetence from those whose motives were more about partying with the stars than performing a job well done. In addition to writing and self-publishing the book, Lucky also created the BackStageDrivers website. He also created the logo and all artwork for the project, wrote and produced all videos for the website with help from model/friend Shawna Lynn Baker.

Later in 2009 Lucky came up with the idea for the Sexy Bitch Edition chrome automobile emblems; shortly thereafter created the Bad Ass Edition, Princess Edition, and many, many more. The end of 2009 gave birth to the idea of creating AutoVisionz, a company dedicated to exploiting the personalities of people and their vehicles with these new products he called Personality Emblems.

In 2012 Lucky formed a partnership with an investor and Autovisionz went from a business idea into an actual company. AutoVisionz still produces personality emblems today, however Lucky left the company in 2013 in an effort to change his lifestyle and pursue his desire to Life Coach, which was much more in line with his laid back, No Stress mantra.

In 2014 Lucky entered into the Robbins-Madanes Training Center, which is an in-depth Strategic Intervention and advanced life coaching training program established by life coaching king himself, Tony Robbins and critically acclaimed psychotherapist Cloe Madanes.

When not working with bands, developing business or coaching people, Lucky stays busy living and loving life. In addition to his entrepreneurial spirit, he is also a kid at heart and can be found pursuing his passions of sailing, surfing, skateboarding, jogging, playing guitar, graphic arts, film making and photography. At 51 there is no sign of slowing down for this enthusiastic, over the top, lightning rod.

Lucky’s driving career has gone on to amass a resume spanning nearly 30 years. Below is his list of super stars he has worked with and/or toured with:

Rock: Elton John, Beach Boys, Brian Adams, Jimmy Page & Robert Plant, Allanis Morrisette, Gun & Roses, Morrissey, Foo Fighters, Blink 182, The White Stripes, Bon Jovi, Indigo Girls, Motley Crue, Aero Smith, Yes, Rolling Stones, Stevie Nicks, Ted Nugent, U2, 311, Crossfade, Santanna, Wolf Mother, Cage The Elephant, Spinal Tap, Bob Dylan, Steve Miller Band, Eric Clapton, Don Henley, The Allman Brothers Band, John Hiatt, George Thorogood, Face to Face, Nickelback, Anthrax, Helloween, Night Ranger, Quiet Riot, Slaughter, The Devil Wears Prada, Lynyrd Skynyrd, ZZ Top, Kid Rock.

Country: Kenny Chesney, Little Texas, Tim McGraw, Martina McBride, Faith Hill, George Straight, Brooks & Dunn, Jesica Simpson, T Graham Brown, Mark Wills, Darius Rucker, Kentucky Headhunters, Phil Vassar, Dierks Bentley, Mark Chesnutt, Craig Morgan, Josh Turner, Miranda Lambert, Reba McEntire, Rascal Flatts, Willie Nelson, Jason Aldean, Sons of the Desert, Keith Urban, Taylor Swift, Keith Anderson, Darryl Worley, Alison Krauss, Lorrie Morgan, Eric Church, Jake Owens, Hank Williams Jr., Johnny Reid, Sarah Darling, Billy Currington, The Henningsen’s, Uncle Kracker, Ricky Skaggs, Leann Rimes.

Pop: Christina Aguilera, Destiny’s Child, Stevie Wonder, Michael Jackson.

Hip Hop: Nelly, Cypress Hill, Justin Timberlake, Britney Spears, NSYNC, LMFAO, Pretty Lights.

Contemporary: Seal, Neil Diamond, Diana Ross, Earth Wind & Fire, Micheal Bolton, Paul Anka, Bette Midler, Phil Collins, Katie Melua.

Christian: Joshua, Shout, Amy Grant, Kirk Franklin, Plus One, Michael W Smith, DC Talk, Audio Adrenaline, Mercy Me.

Other: Dailey & Vincent, Cheyene, Luis Miguel, Enrigue Iglesias, WCW Wrestling, Disney on Ice, Medeski Martin & Wood, IL Devo.

Who is Lucky Read?

"The reason most people feel so frustrated, unsettled, and anxious is because they were meant for more and deep down inside... they KNOW it."

~ Lucky Read

I suppose that could depend on who you asked, and when you asked them. At times he has been on top of the world and loving life to the fullest, and at others he has been drug through the dirt, deceived, betrayed and left for dead. The stories of pain and injustice are nearly as long as his list of accomplishments. But in the end, he’s a believer.

If there is one other quality that has helped to raise him above every challenge, it is his innate ability to accept complete responsibility. With every setback he saw an opportunity for change and growth. In the process he had learned the keys to success and will tell you they are the exact opposite of everything we have been taught by society and the media, and once we understand and apply them, we meet life with a new confidence, enthusiasm and renewed faith.

Lucky started his professional life in Show Biz. At age of eighteen he began working with (then) local Hollywood bands such as Joshua, DuBrow aka Quiet Riot, Motley Crue, Ratt, and many others. He also drove limousine for Georgia Frontiere, the owner of the Los Angeles Rams football team. He soon got his class A chauffeur’s license and began driving 18 wheelers hauling band gear and equipment while touring around the country for various artists on US and Canadian tours.

While on the road, rather than chatting it up on the CB radio or listening to the stereo as most do, Lucky submerged himself into self-help audio programs and personal development. After several years Lucky made the crossover into driving Entertainer Coaches, moving him even closer to the personal lives of many of the artists, bands and crews he worked with. It has often been joked about, that driving a tour bus is 20% driving and the remaining time being that of a housekeeper, sounding board, psychiatrist, mother, and priest. Lucky adds: “if it were only a joke”. More and more Lucky was becoming a source of counsel for many who were living the fast-paced life of sex, drugs and rock and roll. This was the beginning of what would eventually become a life coaching quest.

In 2009 Lucky published the "Backstage Drivers handbook: with intention to increase the level of competence of new blood wanting to get into the entertainment business and reduce the level of incompetence from those whose motives were more about partying with the stars than performing a job well done.

Later in 2009 Lucky came up with the idea for the Sexy Bitch Edition chrome automobile emblems; shortly thereafter created the Bad Ass Edition, Princess Edition, and many, many more. The end of 2009 gave birth to the idea of creating AutoVisionz, a company dedicated to exploiting the personalities of people and their vehicles with these new products he called Personality Emblems.

In 2012 Lucky formed a partnership with an investor and Autovisionz went from a business idea into an actual company. AutoVisionz still produces personality emblems today, however Lucky left the company in 2013 in an effort to change his lifestyle and pursue his desire to Life Coach, which was much more in line with his laid back, No Stress mantra.

In 2014 Lucky entered into the Robbins-Madanes Training Center, which is an in-depth Strategic Intervention and advanced life coaching training program established by life coaching king himself, Tony Robbins and critically acclaimed psychotherapist Cloe Madanes.

When not working with bands, developing business or coaching people, Lucky stays busy living and loving life. In addition to his entrepreneurial spirit, he is also a kid at heart and can be found pursuing his passions of sailing, surfing, skateboarding, jogging, playing guitar, graphic arts, film making and photography. At 51 there is no sign of slowing down for this enthusiastic, over the top, lightning rod.

Lucky’s driving career has gone on to amass a resume spanning nearly 30 years. Below is his list of super stars he has worked with and/or toured with:

Rock: Elton John, Beach Boys, Brian Adams, Jimmy Page & Robert Plant, Allanis Morrisette, Gun & Roses, Morrissey, Foo Fighters, Blink 182, The White Stripes, Bon Jovi, Indigo Girls, Motley Crue, Aero Smith, Yes, Rolling Stones, Stevie Nicks, Ted Nugent, U2, 311, Crossfade, Santana, Wolf Mother, Cage The Elephant, Spinal Tap, Bob Dylan, Steve Miller Band, Eric Clapton, Don Henley, The Allman Brothers Band, John Hiatt, George Thorogood, Face to Face, Nickelback, Anthrax, Helloween, Night Ranger, Quiet Riot, Slaughter, The Devil Wears Prada, Lynyrd Skynyrd, ZZ Top, Kid Rock.

Country: Kenny Chesney, Little Texas, Tim McGraw, Martina McBride, Faith Hill, George Straight, Brooks & Dunn, Jesica Simpson, T Graham Brown, Mark Wills, Darius Rucker, Kentucky Headhunters, Phil Vassar, Dierks Bentley, Mark Chesnutt, Craig Morgan, Josh Turner, Miranda Lambert, Reba McEntire, Rascal Flatts, Willie Nelson, Jason Aldean, Sons of the Desert, Keith Urban, Taylor Swift, Keith Anderson, Darryl Worley, Alison Krauss, Lorrie Morgan, Eric Church, Jake Owens, Hank Williams Jr., Johnny Reid, Sarah Darling, Billy Currington, The Henningsen’s, Uncle Kracker, Ricky Skaggs, Leann Rimes.

Pop: Christina Aguilera, Destiny’s Child, Stevie Wonder, Michael Jackson.

Hip Hop: Nelly, Cypress Hill, Justin Timberlake, Britney Spears, NSYNC, LMFAO, Pretty Lights.

Contemporary: Seal, Neil Diamond, Diana Ross, Earth Wind & Fire, Micheal Bolton, Paul Anka, Bette Midler, Phil Collins, Katie Melua.

Christian: Joshua, Shout, Amy Grant, Kirk Franklin, Plus One, Michael W Smith, DC Talk, Audio Adrenaline, Mercy Me.

Other: Dailey & Vincent, Cheyene, Luis Miguel, Enrigue Iglesias, WCW Wrestling, Disney on Ice, Medeski Martin & Wood, IL Devo.

Crumbling America

Lucky Read

The most important questions

Lucky Read

Money Blocks

Lucky Read

The one who protects the empire

Who is Dawn Read


Dawn lives each day with a three-word directive, that constantly rings in the background of every action:

“LEAVE PEOPLE BETTER.”

For nearly 30 years, Dawn’s sole mission and greatest joy has been to help folks remove their perceived barriers to greatness, develop from within, and become the person who would achieve goals they once only dreamed of.

The one who protects the empire

Dawn Read


Dawn lives each day with a three-word directive, that constantly rings in the background of every action:

“LEAVE PEOPLE BETTER.”

For nearly 30 years, Dawn’s sole mission and greatest joy has been to help folks remove their perceived barriers to greatness, develop from within, and become the person who would achieve goals they once only dreamed of.

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